PRINT // OXFAMExchange

Oxfam's award-winning thrice annual magazine distributed to 265,00 constituents. Once a broadly overlooked, 2-color publication, the magazine was redesigned to a full color, low-cost, controlled production value format (to manage reader’s impression of the cost to produce). The structure and presentation of content provides depth, but also allows for readers to scan as desired, to keep constituents connected with the issues on which Oxfam works. The result has been an increase in donations per issue, a reduction in production cost and parenthetical evidence that constituents feel deeply that their support is making a difference.

See all of the issues here.

Open publication - Free publishing - More aid reform

Open publication - Free publishing - More exchange

INFOGRAPHIC // Food aid reform: Tell Washington to stop playing with food aid.

An infographic to conceptually illustrate the core problem of our current food aid system and to make the case for reform  in support of Oxfam and American Jewish World Service food aid campaigns. Shared online, this infographic was picked up on sites like Forbes, Bloomberg, Treehugger, Reuters AlertNet, and visual.ly. It was also FoodTechConnect's infographic of the week.

PRINT // Oxfam America 2010 Annual Report

We shook up the approach to this year's annual report. With a new chairman of our board at the helm, we tried to take a fresh approach to the variety and organization of information that we offer our donors year over year. In the 2010 annual report we reorganized the structure to present readers with an opportunity to learn about who, what, why and where of how Oxfam works. Broken into sections that mirror our financial information, we broke down each area into bite-sized reports back about our work around the world, providing more fine-grained detail for a handful of select stories.

It was a tremendous undertaking for a report that was scheduled to be produced more quickly than any previous. The end result is one that I am tremendously proud of.

Open publication - Free publishing - More annual report

PRINT // GROW! campaign brochure

On June 1, 2011, Oxfam launched an international campaign. GROW aims to build a better food system: one that sustainably feeds a growing population (estimated to reach nine billion by 2050) and empowers poor people to earn a living, feed their families, and thrive. This brochure is intended for a popular audience, organizing the core information that the campaign is based upon and the solutions that Oxfam proposes by way of it's subtitle: Food. Justice. Planet.

Open publication - Free publishing - More brochure

BRANDING & WEB // Metamind

In early spring I began working with a new client, metaMind INSTITUTE. The principal, Josh Summers, is currently an acupuncturist and yoga teacher who travels all over the world teaching. metaMind INSTITUTE "is dedicated to improving mind capacities for surviving and thriving in an adaptive environment." Needless to say it has been some truly inspired work. And, I couldn't have asked for a better client. We started with the logo then moved on to full web visual design.
Check out their site: metamindinstitute.com

2011 BoNE Show Award

I am honored to have received an AIGA 2011 BoNE Show award last night for my work on OXFAMExchange magazine. The winners represent a humbling group of incredible designers that I am proud to be recognized among.

BRANDING // Logos of late

In 2010, I was tasked with creating logos for four very different businesses—the results for which offer a wide variety of style, shape, and color. I consider logos to be among the most challenging projects, as clients often have a very particular goal in mind and as all of the elements in a cohesive lock-up carry the important task of setting the tone for the brand of the business that they represent.