It was a tremendous undertaking for a report that was scheduled to be produced more quickly than any previous. The end result is one that I am tremendously proud of.
j.l. erickson design
Friday, June 17, 2011
Oxfam America 2010 Annual Report
We shook up the approach to this year's annual report. With a new chairman of our board at the helm, we tried to take a fresh approach to the variety and organization of information that we offer our donors year over year. In the 2010 annual report we reorganized the structure to present readers with an opportunity to learn about who, what, why and where of how Oxfam works. Broken into sections that mirror our financial information, we broke down each area into bite-sized reports back about our work around the world, providing more fine-grained detail for a handful of select stories.
It was a tremendous undertaking for a report that was scheduled to be produced more quickly than any previous. The end result is one that I am tremendously proud of.
It was a tremendous undertaking for a report that was scheduled to be produced more quickly than any previous. The end result is one that I am tremendously proud of.
GROW!
On June 1, 2011, Oxfam launched an international campaign. GROW aims to build a better food system: one that sustainably feeds a growing population (estimated to reach nine billion by 2050) and empowers poor people to earn a living, feed their families, and thrive. This brochure is intended for a popular audience, organizing the core information that the campaign is based upon and the solutions that Oxfam proposes by way of it's subtitle: Food. Justice. Planet.
A new logo
In early spring I began working with a new client, metaMind INSTITUTE. The principal, Josh Summers, is currently an acupuncturist and yoga teacher who travels all over the world teaching. metaMind INSTITUTE "is dedicated to improving mind capacities for surviving and thriving in an adaptive environment." Needless to say it has been some truly inspired work. And, I couldn't have asked for a better client in the weeks leading up to my maternity leave from freelancing. Stay tuned for the design for their website.
Friday, June 10, 2011
2011 BoNE Show Award
I am honored to have received an AIGA 2011 BoNE Show award last night for my work on OXFAMExchange magazine. The winners represent a humbling group of incredible designers that I am proud to be recognized among.
Friday, December 31, 2010
2010: A look back in logos
In 2010, I was tasked with creating logos for four very different businesses—the results for which offer a wide variety of style, shape, and color. I consider logos to be among the most challenging projects, as clients often have a very particular goal in mind and as all of the elements in a cohesive lock-up carry the important task of setting the tone for the brand of the business that they represent.
Tuesday, June 29, 2010
Pediatric Dentistry // Rebrand and Website
Earlier this year, I completed the launch of a new brand for a local pediatric dentist, Pediatric Dentistry, with offices in Marlboro and Concord, MA. What started with a logo, evolved into a full business identity suite, signage for their new office, and a simple, fun website, pediatricdentistrycm.comhttp://www.pediatricdentistrycm.com
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