We shook up the approach to this year's annual report. With a new chairman of our board at the helm, we tried to take a fresh approach to the variety and organization of information that we offer our donors year over year. In the 2010 annual report we reorganized the structure to present readers with an opportunity to learn about who, what, why and where of how Oxfam works. Broken into sections that mirror our financial information, we broke down each area into bite-sized reports back about our work around the world, providing more fine-grained detail for a handful of select stories.
It was a tremendous undertaking for a report that was scheduled to be produced more quickly than any previous. The end result is one that I am tremendously proud of.