Wednesday, April 18, 2012

PRINT // C+M's Invitation exploration

Two possibilities from which to build the full invitation suite.

WEB // Personal fundraising pages

Custom design of Oxfam's personal fundraising pages on the Stay Classy platform. Complete with infographics, video and custom content, the look and feel of these pages hangs well with the rest of Oxfam America's web presence.

VIDEO // Working together to end poverty and injustice

For this piece, I acted as the assistant art director.

PRINT // OXFAMExchange

Oxfam's award-winning thrice annual magazine distributed to 265,00 constituents. Once a broadly overlooked, 2-color publication, the magazine was redesigned to a full color, low-cost, controlled production value format (to manage reader’s impression of the cost to produce). The structure and presentation of content provides depth, but also allows for readers to scan as desired, to keep constituents connected with the issues on which Oxfam works. The result has been an increase in donations per issue, a reduction in production cost and parenthetical evidence that constituents feel deeply that their support is making a difference.

See all of the issues here.

INFOGRAPHIC // Food aid reform: Tell Washington to stop playing with food aid.

An infographic to conceptually illustrate the core problem of our current food aid system and to make the case for reform  in support of Oxfam and American Jewish World Service food aid campaigns. Shared online, this infographic was picked up on sites like Forbes, Bloomberg, Treehugger, Reuters AlertNet, and It was also FoodTechConnect's infographic of the week.