Wednesday, August 22, 2012

WEB // ACT FAST for Oxfam

ACT FAST is "a community of ordinary people with an extraordinary vision: We believe our efforts can end poverty and injustice. If you’re ready to take action, large or small, then we invite you to join us."

Leading the creative concept for the site, I was responsible for information architecture, wireframing, user interface and visual design. I continue to lead in the ongoing upkeep of the site and promotional strategies driving key campaigning moments throughout the year. The 2012 International Women's Day campaign resulted in over 7,000 unique visitors to the site and actions that generated nearly 9 million unique brand impressions.

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