The final wedding invitation suite was quite robust to include all of the relevant details for the destination weekend.
Tuesday, August 14, 2012
Monday, August 13, 2012
PRINT // Oxfam America Hunger Banquet promotion
This suite of products were developed to promote Oxfam's 35+ year tradition of the Oxfam America Hunger Banquet with a participation rate of over 1,000 events held annually, to raise awareness and fundraise on Oxfam's behalf. These events are frequently the first exposure for new Oxfam supporters—memorable and meaningful experiences critical to Oxfam's constituent outreach and fundraising efforts. The full suite of materials includes stickers, banners, printable invitations, can wrappers, and a toolkit for planning.
(Currently, Oxfam is undergoing the shift to a new global brand. This suite reflects the new brand assets that you'll begin to see more of in future communications products.)
(Currently, Oxfam is undergoing the shift to a new global brand. This suite reflects the new brand assets that you'll begin to see more of in future communications products.)
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| This version of the postcard is used for campus and concert outreach. The headline is a nod to the experience of attending an Oxfam America Hunger Banquet. |
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| A self-mailing recruitment brochure. |
BRANDING // CHANGE logo
A redesign of the CHANGE logo to reflect Oxfam's new global brand. This
retains a nod to the leaf design from the original CHANGE identity.
(Currently, Oxfam is undergoing the shift to a new global brand. This
suite reflects the new brand assets that you'll begin to see more of in
future communications products.)
PRINT // Arms Trade Treaty ads
What better way to illustrate the ridiculousness of the lack of oversight of arms trades worldwide than an AK-47 banana. The first ad was featured on the cover of the Washington Post's metro with the second ad following on the inside front cover.
Labels:
best of j.l. erickson design,
oxfam america,
print
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