PRINT // 2011-12 Annual report

Open publication - Free publishing - More annual report

PRINT // GROW Method pocket guide

Open publication - Free publishing - More food

PRINT // C+M final invitation suite

The final wedding invitation suite was quite robust to include all of the relevant details for the destination weekend.

PRINT // Oxfam America Hunger Banquet promotion

This suite of products were developed to promote Oxfam's 35+ year tradition of the Oxfam America Hunger Banquet with a participation rate of over 1,000 events held annually, to raise awareness and fundraise on Oxfam's behalf. These events are frequently the first exposure for new Oxfam supporters—memorable and meaningful experiences critical to Oxfam's constituent outreach and fundraising efforts. The full suite of materials includes stickers, banners, printable invitations, can wrappers, and a toolkit for planning.

(Currently, Oxfam is undergoing the shift to a new global brand. This suite reflects the new brand assets that you'll begin to see more of in future communications products.) 

This postcard is mailed to lapsed participants encouraging them to join the effort once again. The headline makes a
not too subtle reference to the Thanksgiving season which is when most Oxfam America Hunger Banquets are held.

This version of the postcard is used for campus and concert outreach. The headline is a nod to the experience
of attending an Oxfam America Hunger Banquet.

A self-mailing recruitment brochure.

The self-mailer unfolds to reveal a promotional poster that recipients can use to
start planning. A clever, cost-saving solution; the posters, available as stand alone
pieces, were gang-printed with the mailers.

BRANDING // Karalis Construction logo

BRANDING // CHANGE logo

A redesign of the CHANGE logo to reflect Oxfam's new global brand. This retains a nod to the leaf design from the original CHANGE identity.

 

(Currently, Oxfam is undergoing the shift to a new global brand. This suite reflects the new brand assets that you'll begin to see more of in future communications products.)  

PRINT // Arms Trade Treaty ads

What better way to illustrate the ridiculousness of the lack of oversight of arms trades worldwide than an AK-47 banana. The first ad was featured on the cover of the Washington Post's metro with the second ad following on the inside front cover.

PRINT // BITAHR Film Forum opening night postcard

PRINT // C+M's Invitation exploration

Two possibilities from which to build the full invitation suite.

PRINT // OXFAMExchange

Oxfam's award-winning thrice annual magazine distributed to 265,00 constituents. Once a broadly overlooked, 2-color publication, the magazine was redesigned to a full color, low-cost, controlled production value format (to manage reader’s impression of the cost to produce). The structure and presentation of content provides depth, but also allows for readers to scan as desired, to keep constituents connected with the issues on which Oxfam works. The result has been an increase in donations per issue, a reduction in production cost and parenthetical evidence that constituents feel deeply that their support is making a difference.

See all of the issues here.

Open publication - Free publishing - More aid reform

Open publication - Free publishing - More exchange

INFOGRAPHIC // Food aid reform: Tell Washington to stop playing with food aid.

An infographic to conceptually illustrate the core problem of our current food aid system and to make the case for reform  in support of Oxfam and American Jewish World Service food aid campaigns. Shared online, this infographic was picked up on sites like Forbes, Bloomberg, Treehugger, Reuters AlertNet, and visual.ly. It was also FoodTechConnect's infographic of the week.

PRINT // Oxfam America 2010 Annual Report

We shook up the approach to this year's annual report. With a new chairman of our board at the helm, we tried to take a fresh approach to the variety and organization of information that we offer our donors year over year. In the 2010 annual report we reorganized the structure to present readers with an opportunity to learn about who, what, why and where of how Oxfam works. Broken into sections that mirror our financial information, we broke down each area into bite-sized reports back about our work around the world, providing more fine-grained detail for a handful of select stories.

It was a tremendous undertaking for a report that was scheduled to be produced more quickly than any previous. The end result is one that I am tremendously proud of.

Open publication - Free publishing - More annual report

PRINT // GROW! campaign brochure

On June 1, 2011, Oxfam launched an international campaign. GROW aims to build a better food system: one that sustainably feeds a growing population (estimated to reach nine billion by 2050) and empowers poor people to earn a living, feed their families, and thrive. This brochure is intended for a popular audience, organizing the core information that the campaign is based upon and the solutions that Oxfam proposes by way of it's subtitle: Food. Justice. Planet.

Open publication - Free publishing - More brochure

BRANDING & WEB // Metamind

In early spring I began working with a new client, metaMind INSTITUTE. The principal, Josh Summers, is currently an acupuncturist and yoga teacher who travels all over the world teaching. metaMind INSTITUTE "is dedicated to improving mind capacities for surviving and thriving in an adaptive environment." Needless to say it has been some truly inspired work. And, I couldn't have asked for a better client. We started with the logo then moved on to full web visual design.
Check out their site: metamindinstitute.com

2011 BoNE Show Award

I am honored to have received an AIGA 2011 BoNE Show award last night for my work on OXFAMExchange magazine. The winners represent a humbling group of incredible designers that I am proud to be recognized among.

PRINT // OXFAMExchange Magazine

Oxfam's thrice annual magazine distributed to 265,00 constituents.

Open publication - Free publishing - More oxfam america

PRINT // Oxfam's 2009 Annual Report

Open publication - Free publishing - More oxfam america

PRINT // 2010 Muse and the Marketplace

My annual contribution to the Grub Street spring conference, Muse and the Marketplace, is the graphic identity of the event featured on postcards and in ads on the MBTA. This year, the keynote speaker is Chuck Palahniuk whose book covers and style are quite iconic and inspired a gritty, yet elegant design. The concept: death of the printed book.

Répondez S'il Vous Plaît

It was a summer of invitations—weddings and events alike. Some of my favorite projects to do; each occasion is unique and the design approach fresh and exciting. Here are a few of my favorites.

The Boston Initiative to Advance Human Rights, "The Playground" Fundraiser
"The Playground" is a documentary that unveils the alarming sex trade and trafficking of children right here in the US. The event, a film-screening fundraiser held at the ICA Boston, called for a simple, modern design that subtly suggests the subject manner.




















Keryn & Kevin's wedding invitationKeryn & Kevin have a very special connection to their invitations—the lighthouse featured in the background is where they were engaged. A simple, elegant, late summer wedding on a boat out on the water in Boston Harbor, the invitations picked up the soft blues and silver (in the way of envelopes) of their color scheme.




















Ashley & Maura's wedding invitation
Ashley and Maura were inspired by their fall wedding on Cape Cod—cranberry harvesting season. They were both drawn to a simple, pop-art inspired aesthetic which, led to this abstract interpretation of cranberries floating on the surface of a bog.

Muse and the Marketplace

This year I was presented with the opportunity to once more donate my efforts to the nonprofit writers organization, Grub Street. Muse and the Marketplace is their annual conference that helps blossoming writers connect with professionals in the writing and publishing worlds. My task: Create a fresh and exciting design that captured the spirit of the conference. My inspiration: Saul Bass.

2009 The Muse & the Marketplace


















An invitation adapting the Muse advertisement.