Showing posts with label oxfamexchange. Show all posts
Showing posts with label oxfamexchange. Show all posts

Wednesday, April 18, 2012

PRINT // OXFAMExchange

Oxfam's award-winning thrice annual magazine distributed to 265,00 constituents. Once a broadly overlooked, 2-color publication, the magazine was redesigned to a full color, low-cost, controlled production value format (to manage reader’s impression of the cost to produce). The structure and presentation of content provides depth, but also allows for readers to scan as desired, to keep constituents connected with the issues on which Oxfam works. The result has been an increase in donations per issue, a reduction in production cost and parenthetical evidence that constituents feel deeply that their support is making a difference.

See all of the issues here.


Tuesday, June 29, 2010

PRINT // OXFAMExchange Magazine

Oxfam's thrice annual magazine distributed to 265,00 constituents.