PRINT // 2011-12 Annual report

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PRINT // GROW Method pocket guide

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WEB // ACT FAST for Oxfam

ACT FAST is "a community of ordinary people with an extraordinary vision: We believe our efforts can end poverty and injustice. If you’re ready to take action, large or small, then we invite you to join us."

Leading the creative concept for the site, I was responsible for information architecture, wireframing, user interface and visual design. I continue to lead in the ongoing upkeep of the site and promotional strategies driving key campaigning moments throughout the year. The 2012 International Women's Day campaign resulted in over 7,000 unique visitors to the site and actions that generated nearly 9 million unique brand impressions.

PRINT // Oxfam America Hunger Banquet promotion

This suite of products were developed to promote Oxfam's 35+ year tradition of the Oxfam America Hunger Banquet with a participation rate of over 1,000 events held annually, to raise awareness and fundraise on Oxfam's behalf. These events are frequently the first exposure for new Oxfam supporters—memorable and meaningful experiences critical to Oxfam's constituent outreach and fundraising efforts. The full suite of materials includes stickers, banners, printable invitations, can wrappers, and a toolkit for planning.

(Currently, Oxfam is undergoing the shift to a new global brand. This suite reflects the new brand assets that you'll begin to see more of in future communications products.) 

This postcard is mailed to lapsed participants encouraging them to join the effort once again. The headline makes a
not too subtle reference to the Thanksgiving season which is when most Oxfam America Hunger Banquets are held.

This version of the postcard is used for campus and concert outreach. The headline is a nod to the experience
of attending an Oxfam America Hunger Banquet.

A self-mailing recruitment brochure.

The self-mailer unfolds to reveal a promotional poster that recipients can use to
start planning. A clever, cost-saving solution; the posters, available as stand alone
pieces, were gang-printed with the mailers.

BRANDING // CHANGE logo

A redesign of the CHANGE logo to reflect Oxfam's new global brand. This retains a nod to the leaf design from the original CHANGE identity.

 

(Currently, Oxfam is undergoing the shift to a new global brand. This suite reflects the new brand assets that you'll begin to see more of in future communications products.)  

WEB // Sahel share graphics

Infographics using photos to highlight the food crisis in West Africa.

PRINT // Arms Trade Treaty ads

What better way to illustrate the ridiculousness of the lack of oversight of arms trades worldwide than an AK-47 banana. The first ad was featured on the cover of the Washington Post's metro with the second ad following on the inside front cover.

INFOGRAPHIC // Arms Trade Treaty

WEB // Personal fundraising pages

Custom design of Oxfam's personal fundraising pages on the Stay Classy platform. Complete with infographics, video and custom content, the look and feel of these pages hangs well with the rest of Oxfam America's web presence.
 

VIDEO // Working together to end poverty and injustice

For this piece, I acted as the assistant art director.

PRINT // OXFAMExchange

Oxfam's award-winning thrice annual magazine distributed to 265,00 constituents. Once a broadly overlooked, 2-color publication, the magazine was redesigned to a full color, low-cost, controlled production value format (to manage reader’s impression of the cost to produce). The structure and presentation of content provides depth, but also allows for readers to scan as desired, to keep constituents connected with the issues on which Oxfam works. The result has been an increase in donations per issue, a reduction in production cost and parenthetical evidence that constituents feel deeply that their support is making a difference.

See all of the issues here.

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INFOGRAPHIC // Food aid reform: Tell Washington to stop playing with food aid.

An infographic to conceptually illustrate the core problem of our current food aid system and to make the case for reform  in support of Oxfam and American Jewish World Service food aid campaigns. Shared online, this infographic was picked up on sites like Forbes, Bloomberg, Treehugger, Reuters AlertNet, and visual.ly. It was also FoodTechConnect's infographic of the week.

PRINT // Oxfam America 2010 Annual Report

We shook up the approach to this year's annual report. With a new chairman of our board at the helm, we tried to take a fresh approach to the variety and organization of information that we offer our donors year over year. In the 2010 annual report we reorganized the structure to present readers with an opportunity to learn about who, what, why and where of how Oxfam works. Broken into sections that mirror our financial information, we broke down each area into bite-sized reports back about our work around the world, providing more fine-grained detail for a handful of select stories.

It was a tremendous undertaking for a report that was scheduled to be produced more quickly than any previous. The end result is one that I am tremendously proud of.

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PRINT // GROW! campaign brochure

On June 1, 2011, Oxfam launched an international campaign. GROW aims to build a better food system: one that sustainably feeds a growing population (estimated to reach nine billion by 2050) and empowers poor people to earn a living, feed their families, and thrive. This brochure is intended for a popular audience, organizing the core information that the campaign is based upon and the solutions that Oxfam proposes by way of it's subtitle: Food. Justice. Planet.

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PRINT // OXFAMExchange Magazine

Oxfam's thrice annual magazine distributed to 265,00 constituents.

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PRINT // Oxfam's 2009 Annual Report

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VIDEO // Fight poverty. Prevent disasters.

Two months after the Haiti earthquake, we took time to ponder what made the impact of that disaster so devastating, particularly in the wake of the Chilean earthquake. In this video we explore what happened and why.

PRINT // The 3rd Anniversary of Hurricane Katrina

Three years after Katrina devastated the Gulf Coast, many residents were still struggling to rebuild their lives and their communities. This piece examines how the policy makers have fallen short. The concept: I am America, an intimate look at the people who, three years after the disaster, still have not recovered the lives they once lived. Click to legibly display the piece.

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