Oxfam's award-winning thrice annual magazine distributed to 265,00 constituents. Once a broadly overlooked, 2-color publication, the magazine was redesigned to a
full color, low-cost, controlled production value format (to manage reader’s
impression of the cost to produce). The structure and presentation of content provides depth, but also allows for readers to scan as desired, to keep
constituents connected with the issues on which Oxfam works. The result has
been an increase in donations per issue, a reduction in production cost and
parenthetical evidence that constituents feel deeply that their support is
making a difference.
See all of the issues here.
See all of the issues here.
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