Friday, April 20, 2012
Thursday, April 19, 2012
Wednesday, April 18, 2012
WEB // Personal fundraising pages
Labels:
best of j.l. erickson design,
oxfam america,
web
VIDEO // Working together to end poverty and injustice
For this piece, I acted as the assistant art director.
PRINT // OXFAMExchange
Oxfam's award-winning thrice annual magazine distributed to 265,00 constituents. Once a broadly overlooked, 2-color publication, the magazine was redesigned to a
full color, low-cost, controlled production value format (to manage reader’s
impression of the cost to produce). The structure and presentation of content provides depth, but also allows for readers to scan as desired, to keep
constituents connected with the issues on which Oxfam works. The result has
been an increase in donations per issue, a reduction in production cost and
parenthetical evidence that constituents feel deeply that their support is
making a difference.
See all of the issues here.
See all of the issues here.
INFOGRAPHIC // Food aid reform: Tell Washington to stop playing with food aid.
An infographic to conceptually illustrate the core problem of our current food aid system and to make the case for reform in support of Oxfam and American Jewish World Service food aid campaigns. Shared online, this infographic was picked up on sites like Forbes, Bloomberg, Treehugger, Reuters AlertNet, and visual.ly. It was also FoodTechConnect's infographic of the week.
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