j.l. erickson design
Thursday, April 18, 2013
PRINT // We Finish the Race, Boston 2013
My heart belongs to my hometown, Boston. A commemorative sticker capturing the essence of this enduring, courageous community. Available for purchase here.
Monday, October 8, 2012
Thursday, September 6, 2012
Wednesday, August 22, 2012
WEB // ACT FAST for Oxfam
ACT FAST is "a community of ordinary people with an extraordinary vision: We believe
our efforts can end poverty and injustice. If you’re ready to take
action, large or small, then we invite you to join us."
Leading the creative concept for the site, I was responsible for information architecture, wireframing, user interface and visual design. I continue to lead in the ongoing upkeep of the site and promotional strategies driving key campaigning moments throughout the year. The 2012 International Women's Day campaign resulted in over 7,000 unique visitors to the site and actions that generated nearly 9 million unique brand impressions.
Leading the creative concept for the site, I was responsible for information architecture, wireframing, user interface and visual design. I continue to lead in the ongoing upkeep of the site and promotional strategies driving key campaigning moments throughout the year. The 2012 International Women's Day campaign resulted in over 7,000 unique visitors to the site and actions that generated nearly 9 million unique brand impressions.
Labels:
best of j.l. erickson design,
oxfam america,
web
Tuesday, August 14, 2012
PRINT // C+M final invitation suite
The final wedding invitation suite was quite robust to include all of the relevant details for the destination weekend.
Monday, August 13, 2012
PRINT // Oxfam America Hunger Banquet promotion
This suite of products were developed to promote Oxfam's 35+ year tradition of the Oxfam America Hunger Banquet with a participation rate of over 1,000 events held annually, to raise awareness and fundraise on Oxfam's behalf. These events are frequently the first exposure for new Oxfam supporters—memorable and meaningful experiences critical to Oxfam's constituent outreach and fundraising efforts. The full suite of materials includes stickers, banners, printable invitations, can wrappers, and a toolkit for planning.
(Currently, Oxfam is undergoing the shift to a new global brand. This suite reflects the new brand assets that you'll begin to see more of in future communications products.)
(Currently, Oxfam is undergoing the shift to a new global brand. This suite reflects the new brand assets that you'll begin to see more of in future communications products.)
This version of the postcard is used for campus and concert outreach. The headline is a nod to the experience of attending an Oxfam America Hunger Banquet. |
A self-mailing recruitment brochure. |
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